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<title>Software Development Industry: How to Survive During the Downturn</title>
<link>./?r=p/1268596814</link>
<description><![CDATA[The world's economy has come in its most high-risk downturn since the Depression, with stocks down by over-the-top degrees, the debt marketplace frozen, and unemployment ascending. Both consumer and business enterprises spending have dropped importantly.

In spite of all these damaging factors, most experts expect that the software business will weather the present recession much more effectively than it did during the retard of 2001 and 2002. Experts observe that nowadays software business isn't only far riper, but as well much more crucial to the economic system.

The Software-as-a-Service model, for instance, has changed a lot of software expenditures from scaled, one-time discretionary buys into prepared, repeated profit streams. Afforded this and other courses, a lot of software business analysts anticipate enterprise software income to carry on growing during the recession, several even calling for as much as ten percent development each year. Of course, several sectors will do better than others. If your common marketplace consists of Wall Street houses or retail business partakers, be ready for a long, difficult slog. Nevertheless, software sellers that are diversified by dispersion channels, sort of client, and income structures - including certifying, upkeep fees, and repeating subscriptions - should be in comparatively good condition, according to initiates.

About all experts anticipate development in corporate IT spending to retard but still continues positive as the recession carries on. Growth in some software companies most expected will speed up, as these spheres demand less of an upfront investing than do traditional certified goods. As software that saves revenue for corporations will be high in demand, presently is the ideal time to accent the cost-saving characteristics of your good.

Corporations that cautiously allocate resources, keep in touch with their customers, and continue carefully opportunistic about marketplace chances are more likely to survive - and even expand - through the recession. My business firm has functioned with more than eighty software corporations in good times and through and through 3 general market slowdowns. Here are 6 proven schemes that we elaborated for winning in challenging surrounds:

1. Reality-check your constatations.

The initial step is a visible one. Each corporation should take a precise look at its budget and income projects to make certain they're still relevant. For these unprecedented times, entirely all corporations are facing high grades of doubtfulness. Consequently, even aims that were set a few calendar months ago may no more be crucial.

Our software portfolio corporations are auditing their budgets line by line to ascertain they have an exact manage on income and expenses. These figures decide each component of a company's industry scheme: how many people to hire; what to throw on R&D, commercializing, and sales; and whether attainments are affordable.

2. Revisit your good guideline.

In an economic retard, brushing up your total product development scheme is decisive. Take a look at the characteristics you are projecting to release in the following year. Do they fit with your newest projects for development and incomes? Will they attract clients with turning down IT budgets? Do you have the powerful people specified to the highest potential spheres?

In a bad economic surroundings, for instance, you may prefer to decrease product enhancements to a decisive few. Annul building software that humans will desire only in times of development, like revenue enhancement or nice-to-have goods.

3. Employ by selection, trim intelligently.

Recompense tolls - like total costs - must be supervised cautiously during a recession. Your corporation must appraise the costs and income profits of making each hire, even fresh salespeople. Do you have leading performers where you require them?

With big corporations shedding staff, this is an uncommon chance to discover talent. If you're searching for a chief financial officer with public corporation experience, for example, it might be time to deepen your search.

4. Polish your commercializing message.

Nightlong, cost saving has turned the No. 1 advantage that corporate consumers require. That's a change from just a year ago, when convenience or robust characteristics could have made the sales event. Check your promoting and commercializing messages to make certain they still speak to your clients' present focus.

That said, be careful not to completely retool your go-to-market strategy, as that may confuse your company's place and perception in the market. Also, recognize that selling in this environment may take longer - and require more one-on-one discussions of your customers' most important goals.

5. Brush up your accomplishment scheme.

As the recession has apprized most business firms, the corporations you thought about purchasing even a year or so ago might be available presently for far less. At the same time, nevertheless, you must be even choosier about attainments - the marketplace recession is putting pressure on all corporations, particularly troubled ones. Be specifically disbelieving about a target's development projects.

Additionally, we advise our corporations to take a particularly precise look at potential issues - including good weaknesses, legal problems, unreasonable debt, or client concentration. It takes longer to correct issues in a slower development environment, and you could not have the resources required to enforce the right solution.

6. Get even more cheeseparing to your existing clients.

Attracting a fresh client can price about five times as much as keeping back an existing customer.1 With so a lot of clients anxious about their own business enterprises, presently is a fantabulous time to pick up the phone. Apply these conversations to discover what is presently working for your clients and what other characteristics they prefer to see. Customer-based foundation - or building better goods by applying what your buyers tell you - is one of the most beneficial ways to keep existing industry, and it could attract fresh customers as well.

Encourage your sales group to keep in touch with key contacts and to empathize their constraints and priorities, even if there's no prompt chance of a sale. Firmer relationships will pay off - if not presently, then when the landscape betters. Frequently, the sales group is the initial to detect a change in marketplace sentiment. 
 ]]></description>
<pubDate>Sun, 14 Mar 2010 20:00:14 GMT</pubDate>
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<title>Three new options emerge for managing smartphones in the enterprise</title>
<link>./?r=p/1268596753</link>
<description><![CDATA[The hosted solutions provide the infrastructure to manage mobile devices as if they were desktop PCs

The surge of iPhones and other smartphones in the enterprise is a major headache for IT departments. Now, there are three new medicines that may help to ease that pain.

All three are hosted solutions for managing and securing smartphones, essentially mobile computers accessing corporate networks and data.

[ Stay up on tech news and reviews from your smartphone at infoworldmobile.com. | Get the best iPhone apps for pros with our business iPhone apps finder. | See which smartphone is right for you in our mobile "deathmatch" calculator. ]

7 keys to the ultimate smartphone

The solutions include a joint effort from Enterprise Mobile and Mobile Iron; a new mobile e-mail protection service from Mobile Active Defense; and a new add-on for Keynote Systems' automated smartphone application testing service.

All three promise to in effect create some or the entire management infrastructure you need to secure mobile devices as effectively as desktop computers. You don't have to buy, install, run and manage the software yourself. Instead, a Web-based interface gives IT managers access to monitoring, management and security data for their mobile smartphone users.

One, aimed exclusively at the enterprise, is a joint effort by two companies. Enterprise Mobile is a Microsoft-backed mobile integrator that offers a battery of services to support mobile device rollouts for corporate users. The second is MobileIron, which offers a server appliance packed with software to monitor the smartphone, its applications and SMS messages, cellular signal strength and dropped voice calls. The server talks to a small agent running on the handset.

With data from the agent, MobileIron creates on the server a virtual replica of each particular smartphone, storing information about its activities, performance and wireless environment.

Enterprise Mobile will run the MobileIron appliance at a hosting service's data center, and then offer enterprise customers two options: They can manage their mobile phone users themselves via Web access to the service, or can outsource that function  to Enterprise Mobile's staff. The service supports the iPhone (its main target at the outset), Windows Mobile (now Windows Phone) and Symbian, with support for Android-based phones by mid-2010. Customers will pay a set-up fee and then a monthly charge per device.

"It's comparable to an enterprise outsourcing its laptops to a systems integrator," says Robert Tinker, president and CEO of MobileIron. "Enterprise IT wants to do the same thing with mobile. They don't have the depth of expertise or the tools to do it themselves."

"More and more customers want to do a hosted service for simplicity and cost-effectiveness," says Mort Rosenthal, CEO of Enterprise Mobile. "We worked with MobileIron to create this service and lower the barrier-for-entry for enterprise smartphone deployments."

The second offering, which has a more targeted focus, is a hosted service to protect smartphone-based e-mail, for both enterprise and consumer users. It's the brainchild of Mobile Application Development Partners.

The service, dubbed Mobile Active Defense (MAD), is essentially a trusted intermediary authorized to log into your various mail accounts and copy e-mail to its own servers. MAD's antispam and antiphishing algorithms will scan all the messages and attachments, and filter out junk mail and malware. A GUI lets users or administrators manage e-mail, for example, blocking downloads of messages with attachments bigger than 10MB.

MAD says its service offers iPhone users the kind of e-mail security and management features that have been a hallmark of Research in Motion's BlackBerry service.

"We don't read any passwords, which are encrypted on the phone," says Rob Smith, founder and CTO for MAD. Users just re-enter their password, turn on the service, and set their configuration settings for the e-mail pass through.

The MAD server logs into the user's e-mail accounts, copies the e-mails and runs the scans. The service automatically handles security updates, as many as 100 daily, without having to download or update any code to the handset. That means, Smith says, that MAD can respond very quickly to zero-day malware attacks.

Initially, the MAD service supports iPhone, iPad, iTouch, via Apple's App Store priced at $16.99, and Windows Mobile. Symbian and Android support will follow later this year. The company didn't announce Windows Mobile pricing.

The initial release will not support Microsoft Exchange, but Smith says that will be added in just a few weeks. An enterprise could host the MAD Enterprise Management Server behind its firewall and apply the filtering to employees' mobile e-mail. MAD will also offer a version for telecos.

The EMS application internally makes use of Mail-Filters' antispam software and the open source Clam Anti-Virus code to protect against malware. "We know some of the best hackers on the planet and they're under contract to us to write [antivirus] signatures for mobile devices," Smith says.

Keynote Systems has added a new feature to one of its two services for monitoring the performance of mobile applications and mobile Web sites. It does so by deploying physical replica's of a customer's mobile portfolio, complete with wireless accounts to the same cellular providers, and then running scripts that continuously mimic a real users' interaction with the phone. It's like an early warning system to detect emerging performance problems.

Mobile Application Perspective (MAP) monitors mobile Web sites created by a retailer to detect problems the retailers customers might be encountering as they buy products on the site, for example. Mobile Device Perspective (MDP) monitors native applications running on specific devices: scripts drive screen, keypad actions, and the system captures what's happening in real time and stores the information in Keynote servers for analysis and alerting.

Keynote is releasing MDP versdion 4.0, adding support for additional phones, and expanding it with a new add-on feature, MDP Interactive. MDPi lets a corporate customer log into the remotely deployed test units -- the actual phones -- and interact with them directly via a desktop console application. If your company is deploying iPhones, for example, MDPi lets IT administrators log in, see an exact emulation of the iPhone, and interact with the remote test iPhone as if they were actually holding it. MDPi even supports the iPhone's accelerometer and you can see the screen mode change from vertical to horizontal.

IT and mobile software developers can work directly with their applications, and evaluate how they're working, or not working.

MDPi is available either with Keynote's public test and measurement network of phones, or as part of a private test network that is built, operated and managed by Keynote for a given customer.

MDP 4.0 with the MDPi add-on is available with a variety of flexible pricing options, starting  at $1,000 a month.]]></description>
<pubDate>Sun, 14 Mar 2010 19:59:13 GMT</pubDate>
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<title>QAD shares slide after 4th-quarter revenue drops</title>
<link>./?r=p/1268596446</link>
<description><![CDATA[Shares of QAD Inc. sank Friday after the business software provider reported a drop in fourth-quarter revenue and predicted another drop for the first quarter.

The company's stock slid 20 cents, or 3.7 percent, to $5.30 in afternoon trading.

After the market closed Thursday, QAD reported fiscal fourth-quarter net income of $685,000, or 2 cents per share, for the quarter ended Jan. 31. That compares with a loss of $19.7 million, or 64 cents per share, in the same quarter a year ago. Part of that jump came because of a $14.4 million charge the company took in the year-ago quarter to account for the declining value of its assets.

Total operating expenses dropped nearly 41 percent to $29.7 million.

But sales fell 10 percent to $52.7 million. Licensing and services revenue slipped, offset partially by a gain in maintenance revenue.

The company also said it expects revenue for the current quarter of about $54 million, compared with $55.2 million in the prior-year quarter. It expects a profit of 3 cents per share, reversing last year's loss.

For the full year, QAD earned $1.3 million, or 4 cents per share, compared with a loss of $23.7 million, or 77 cents per share, the year before. Revenue slid 18 percent to $215.2 million.]]></description>
<pubDate>Sun, 14 Mar 2010 19:54:06 GMT</pubDate>
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